C O N T A C T P R O F I L E S U M M A R Y
Customer Success Director and Architect with a strong track record of
delivering large scale technology solutions and driving Customer
Success across industries through C-level interactions.
20+ years of experience in the industry as an IT professional, holding
delivery positions as a Certified IT Architect, selling and implementing
complex business and IT solutions in a variety of industries.
Experience working in international environments, having lived in
the United States, Sweden, Spain, Germany and Australia.
Architecting complex solutions that orchestrate multiple IT domains
such as Hybrid Cloud Platforms, Cloud Native Microservices, Containers
and API Management, Open Source, Artificial Intelligence and Machine
Learning, Data Integration, as well as Business Process and
Infrastructure Automation.
Experience in leading small start-up teams and large services
organisations, driving business metrics for professional services teams,
skills development in an agile environment, client success and delivery
quality.
C A R E E R H I G H L I G H T S
Salesforce
• Driving AI and Data Integration platform adoption and retention
at large Telco, Banking and Higher Education customers.
• Building and managing a team of self-motivated professionals
across Australia, New Zealand, Asia and Japan.
• Organising local Developer Meetups in Melbourne, Australia.
Red Hat
• Trusted advisor for customers on their path to Digital
Transformation using Red Hat’s Open Source based products.
• Responsible for curating, managing and running hands-on
workshops for customers across APAC.
IBM
• Successfully led an international delivery team to roll out a
cloud based AI platform based on IBM Watson for an Australian
Tier 1 university.
• Managing a team of 20+ professional services consultants based
in Australia and New Zealand and exceeding annual revenue
and utilisation targets.
+61 401 776 879
daniel@soffner.com
linkedin.com/in/danielsoffner
Melbourne, Australia
K E Y E X P E R T I S E
• Customer Success
• Pre Sales and Business
Development
• Hands On Artificial
Intelligence
• Thought Leadership in
Digital Transformation
• Hands-on Technical
Architect
• Managing high
performing teams
• Cloud Native and Open
Source technologies
• Trusted technical advisor
Q U A L I F I C A T I O N S
MASTER CERTIFIED IT
ARCHITECT
The Open Group / IBM
TECHNICAL INDUSTRY
CERTIFICATIONS (Salesforce,
MuleSoft, AWS, Microsoft, IBM)
MASTER’S DEGREE, SOCIAL
AND MEDIA STUDIES
LMU, Munich, Germany, and
Duke University, NC, USA
DANIEL SOFFNER
T E C H N I C A L A R C H I T E C T
C U S T O M E R S U C C E S S D I R E C T O R
F O R W A R D D E P L O Y E D E N G I N E E R
W O R K E X P E R I E N C E
STRATEGIC TECHNICAL ARCHITECT, CUSTOMER SUCCESS
DIRECTOR, FORWARD DEPLOYED ENGINEER
Salesforce | 2019 – now | Melbourne, Australia
• Forward Deployed Engineer supporting Salesforce’s most strategic
customers in the APAC region in revolutionising their business
operations and interacting much closer with their end customers by
adopting the Agentforce platform.
• Technical Architect and Customer Success Director for MuleSoft and
Data Cloud managing customers across Australia, Japan and Asia
against a defined set of Customer Success business metrics
(renewals, go lives, adoptions, and others).
• Managing a team of individual contributors across Australia, Japan
and Asia, helping them grow their careers in the wider Salesforce and
MuleSoft ecosystem.
PRINCIPAL ARCHITECT, CONTAINERS AND APP DEVELOPMENT
Red Hat | 2016 – 2019 | Melbourne, Australia
• Trusted technical advisor for customers across industries in assisting
them on their path to Digital Transformation using Red Hat’s Open
Source based products (Red Hat OpenShift, JBoss and 3scale).
• Responsible for driving Agile Integration and Modern Application
Development initiatives in Australia and New Zealand with Red Hat
Marketing through technical hands-on workshops.
• Community thought leadership on Open Source through organising
local Meetups and speaking at conferences across Australia.
SOFTWARE ARCHITECT, IBM WATSON GROUP
IBM | 2014 – 2016 | Melbourne, Australia
• Successfully led an international delivery team to roll out a cloud
based AI platform based on IBM Watson for a Tier 1 university in
Melbourne, Australia, using an Agile and Design Thinking driven
implementation approach.
• Business Development for software and services solutions across the
complete IBM software portfolio for clients in Retail, Banking and
Insurance, with a focus on AI, Machine Learning and Cognitive
Computing solutions based on the IBM Watson product set.
• Thought leadership on Machine Learning through public
presentations at conferences.
T E C H S K I L L S
Artificial Intelligence
• Salesforce Agentforce
• IBM Watson
Cloud Platforms
• AWS
• Microsoft Azure
• GCP
Container Platforms
• Red Hat OpenShift
• Kubernetes
• Amazon EKS
Integration Platforms
• MuleSoft Anypoint Platform
• IBM WebSphere products
• Red Hat Integration products
Data Integration Platforms
• Cloud storage and data
solutions (AWS, GCP)
• IBM InfoSphere products
• Red Hat Data Virtualization
Automation
• Business Process Management
• Infrastructure Automation
P R O F E S S I O N A L
D E V E L O P M E N T
ACCELERATE LEADERSHIP
PROGRAM
Salesforce | 2021
APAC LEADERSHIP PROGRAM
Red Hat | 2018
GROWTH MARKET LEADERS
CONNECT PROGRAM
IBM | 2014
DANIEL SOFFNER
T E C H N I C A L A R C H I T E C T
C U S T O M E R S U C C E S S D I R E C T O R
F O R W A R D D E P L O Y E D E N G I N E E R
STRATEGIC TECHNICAL ARCHITECT, CUSTOMER SUCCESS
DIRECTOR, FORWARD DEPLOYED ENGINEER
Salesforce | 2019 – now | Melbourne, Australia
• Forward Deployed Engineer supporting Salesforce’s most strategic
customers in the APAC region in revolutionising their business
operations and interacting much closer with their end customers by
adopting the Agentforce platform.
• Technical Architect and Customer Success Director for MuleSoft and
Data Cloud managing customers across Australia, Japan and Asia
against a defined set of Customer Success business metrics
(renewals, go lives, adoptions, and others).
• Managing a team of individual contributors across Australia, Japan
and Asia, helping them grow their careers in the wider Salesforce and
MuleSoft ecosystem.
PRINCIPAL ARCHITECT, CONTAINERS AND APP DEVELOPMENT
Red Hat | 2016 – 2019 | Melbourne, Australia
• Trusted technical advisor for customers across industries in assisting
them on their path to Digital Transformation using Red Hat’s Open
Source based products (Red Hat OpenShift, JBoss and 3scale).
• Responsible for driving Agile Integration and Modern Application
Development initiatives in Australia and New Zealand with Red Hat
Marketing through technical hands-on workshops.
• Community thought leadership on Open Source through organising
local Meetups and speaking at conferences across Australia.
SOFTWARE ARCHITECT, IBM WATSON GROUP
IBM | 2014 – 2016 | Melbourne, Australia
• Successfully led an international delivery team to roll out a cloud
based AI platform based on IBM Watson for a Tier 1 university in
Melbourne, Australia, using an Agile and Design Thinking driven
implementation approach.
• Business Development for software and services solutions across the
complete IBM software portfolio for clients in Retail, Banking and
Insurance, with a focus on AI, Machine Learning and Cognitive
Computing solutions based on the IBM Watson product set.
• Thought leadership on Machine Learning through public
presentations at conferences.
T E C H S K I L L S
Artificial Intelligence
• Salesforce Agentforce
• IBM Watson
Cloud Platforms
• AWS
• Microsoft Azure
• GCP
Container Platforms
• Red Hat OpenShift
• Kubernetes
• Amazon EKS
Integration Platforms
• MuleSoft Anypoint Platform
• IBM WebSphere products
• Red Hat Integration products
Data Integration Platforms
• Cloud storage and data
solutions (AWS, GCP)
• IBM InfoSphere products
• Red Hat Data Virtualization
Automation
• Business Process Management
• Infrastructure Automation
P R O F E S S I O N A L
D E V E L O P M E N T
ACCELERATE LEADERSHIP
PROGRAM
Salesforce | 2021
APAC LEADERSHIP PROGRAM
Red Hat | 2018
GROWTH MARKET LEADERS
CONNECT PROGRAM
IBM | 2014
DANIEL SOFFNER
T E C H N I C A L A R C H I T E C T
C U S T O M E R S U C C E S S D I R E C T O R
F O R W A R D D E P L O Y E D E N G I N E E R
W O R K E X P E R I E N C E
SERVICES PRACTICE MANAGER
IBM | 2012 – 2014 | Melbourne, Australia
• Practice Manager for the IBM WebSphere Software Services team for
Australia and New Zealand, responsible for managing a team of 20+
professional services consultants.
• Sales and Business Development for services and software
solutions.
• Exceeded services revenue targets for the practice ($8M - $10M
annually).
• Responsible for driving services business metrics (utilisation, P&L,
business controls).
• Driving skills development and skills vitality for a team of self-
motivated professional services consultants.
SOFTWARE CLIENT ARCHITECT, GLOBAL BUSINESS SERVICES
IBM | 2007 – 2012 | Melbourne, Australia
• Software Client Architect and Management Consultant in IBM’s
consulting services division with a focus on solution and technical
architectures around Business Process Management and
Integration projects using the IBM WebSphere product stack
• Technical Delivery Lead for several major business transformation
projects in Australia (public sector, manufacturing, transport).
• Architecting a Data Integration solution involving data staging,
profile and cleansing for a major Australian bank
• Responsible for winning a $3.4M transformation project at an
Australian state government client.
IT SPECIALIST (IBM WEBSPHERE)
IBM | 2002 – 2007 | Munich, Germany and Madrid, Spain
• Team leader for the Channel Technical Sales WebSphere team.
• IT Specialist in the Web Sphere Business Integration Services Team
in EMEA Central and Pan-EMEA with project assignments in Spain,
Sweden, Italy, the UK and Germany.
IT SPECIALIST
CrossWorlds Software | 2001 – 2002 | Munich, Germany
• IT Specialist in the CrossWorlds Client Services Team in EMEA.
• EAI implementations at various Siemens sites in Munich, Germany.
V O L U N T E E R I N G
DELOITTE
Mentor for Deloitte Digital Career
Compass Program
2022 - 2023
BEACH PATROL AUSTRALIA
Beach Cleaning
2019 - now
CONNOR’S RUN
MOVEMBER
CFA VICTORIA
Fundraising
2016 - now
MELBOURNE FRINGE FESTIVAL
Music Composition for a Creative &
Performing Arts Project
2012
DANIEL SOFFNER
T E C H N I C A L A R C H I T E C T
C U S T O M E R S U C C E S S D I R E C T O R
F O R W A R D D E P L O Y E D E N G I N E E R
SERVICES PRACTICE MANAGER
IBM | 2012 – 2014 | Melbourne, Australia
• Practice Manager for the IBM WebSphere Software Services team for
Australia and New Zealand, responsible for managing a team of 20+
professional services consultants.
• Sales and Business Development for services and software
solutions.
• Exceeded services revenue targets for the practice ($8M - $10M
annually).
• Responsible for driving services business metrics (utilisation, P&L,
business controls).
• Driving skills development and skills vitality for a team of self-
motivated professional services consultants.
SOFTWARE CLIENT ARCHITECT, GLOBAL BUSINESS SERVICES
IBM | 2007 – 2012 | Melbourne, Australia
• Software Client Architect and Management Consultant in IBM’s
consulting services division with a focus on solution and technical
architectures around Business Process Management and
Integration projects using the IBM WebSphere product stack
• Technical Delivery Lead for several major business transformation
projects in Australia (public sector, manufacturing, transport).
• Architecting a Data Integration solution involving data staging,
profile and cleansing for a major Australian bank
• Responsible for winning a $3.4M transformation project at an
Australian state government client.
IT SPECIALIST (IBM WEBSPHERE)
IBM | 2002 – 2007 | Munich, Germany and Madrid, Spain
• Team leader for the Channel Technical Sales WebSphere team.
• IT Specialist in the Web Sphere Business Integration Services Team
in EMEA Central and Pan-EMEA with project assignments in Spain,
Sweden, Italy, the UK and Germany.
IT SPECIALIST
CrossWorlds Software | 2001 – 2002 | Munich, Germany
• IT Specialist in the CrossWorlds Client Services Team in EMEA.
• EAI implementations at various Siemens sites in Munich, Germany.
V O L U N T E E R I N G
DELOITTE
Mentor for Deloitte Digital Career
Compass Program
2022 - 2023
BEACH PATROL AUSTRALIA
Beach Cleaning
2019 - now
CONNOR’S RUN
MOVEMBER
CFA VICTORIA
Fundraising
2016 - now
MELBOURNE FRINGE FESTIVAL
Music Composition for a Creative &
Performing Arts Project
2012
DANIEL SOFFNER
T E C H N I C A L A R C H I T E C T
C U S T O M E R S U C C E S S D I R E C T O R
F O R W A R D D E P L O Y E D E N G I N E E R